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Album printing is not a work of art, but a promotional material, which is the key to marketing. Packaging is to protect products in the circulation process, facilitate storage and transportation, and promote sales. Now any object in front of the consumer is a representative of the brand image, the album is more directly facing the customer, its image communication significance is more prominent, therefore, the album printing must stand at a certain height to consider.

Album printing is basically printed on coated paper, it can also use special paper printing for publicity printing, and book printing based on pictures and a small amount of text design. The binding of the picture book is different from the packaging and printing, and the binding forms of the picture book printing are nothing more than the following: riding nails, the pages of the picture book are divided in two, like riding a horse on the binding machine, and a binding method of binding the book with staples. Mainly used in magazines, periodicals, manuals, company brochures, product catalogs and so on.

Packaging printing is the printing of decorative patterns and artistic characters on the packaging. Packaging products are identical, and the single style of packaging will make consumers feel tired, so the modification on the packaging is necessary to make the product more attractive or more convincing, provide competition, and thus play a role in transmitting information, increasing sales, and promoting consumption. Different packaging materials will have different production processes, and the materials used need to be selected according to the needs of the product.

Album printing can be combined with some packaging technology to make the company's album more connotation and characteristics. Whether it is album printing or packaging printing, the commonly used printing processes in printing are embossing, embossing, embossing, over-oil polishing, mounting, hardcover, riding nails, locking glue, wireless glue, over-oil and so on. Packaging printing needs to take into account issues such as environmental protection, and needs to be able to complete and well express the information that needs to be printed. The first requirement of album printing is the clarity and integrity of the album, in general, the printing requirements are still relatively high.

Album printing and packaging printing also have something in common, in business printing sometimes can not print relatively heavy paper, generally more than 350 grams of coated paper can not be printed on the machine, the reason is that it affects the life of the machine, too heavy paper is more harmful to the machine, the implication is that less than 350 grams of paper can be printed directly. This is also the packaging and printing have a common place, direct four-color printing down, can also be made more convenient packaging.

Printing, one of the representatives of the traditional industry, with the development of society, many traditional processes are slowly lost, and now a lot of the pursuit of efficiency, are standardized and streamlined. Whether it is to do album printing or packaging printing, it needs to spend energy and give full play to the spirit of craftsmanship.